1-2-3 Marketing Techniques

[Typical marketing techniques]

• • Mass marketing
  This is a technique of performing large-volume production and large-volume distribution for all customers. Advertising is also performed simultaneously with a focus on mass advertising through media, such as television, newspapers, and magazines that are expected to be viewed and heard extensively. · 1 question
• • Segment marketing
  This is a technique of appealing to customers in line with the needs of the customer segments that are created through segmentation of the market. Marketing activities (e.g., advertising initiative matching the needs of the customer segment) that are more precise than mass marketing can be implemented.
• • One-to-one marketing

This is a technique of appealing individually in line with the likes of each individual customer. Improved customer satisfaction can be expected by handling customers individually and extending the most appropriate marketing activities to each individual.

• • Relationship marketing
  This is a technique of attaching importance to the relationship with customers. Its purpose is to acquire long-term repeaters by improving customer loyalty through the construction of a favorable relationship with customers. · 1 question
• • Direct marketing
  This is a technique of directly approaching customers by using direct mail and e-mail magazines. The concept of direct promotion is important. It also includes direct marketing using mass media.
• • Test marketing (Market test)
  This is a technique of performing test sales by restricting the sales period and sales region before full-scale market entry. Generally, the results of test marketing are analyzed, and this proves to be useful in creating a strategy for mass marketing.
• • Push strategy
  This is a technique (i.e., strategy) of working on distributors by applying conditions, such as kickbacks and rebates, and thus promoting the demands of consumers.
• • Pull strategy
  This is a technique (i.e., strategy) of eliciting the demands of consumers by using advertising. This type of strategy includes the brand strategy that is used to improve the brand image of a company or product, and the advertisement strategy that uses mass advertising.