3 - 3 e-business

• • Online mall (cyber mall, virtual mall)
  This is a site that is a collection of retail stores and mail order houses on the Internet. It is a “B to C” form of transaction including online shopping where customers buy the products of their choice. · 1 question
• • Electronic procurement system
  This is a system through which, when a company or a public organization procures external resources, a decision is made concerning the supplier by performing electronic bidding via the network after the required conditions have been provided. Procurement between companies is performed in the “B to B” form, and electronic bidding. such as public works, is performed in the “G to B” form.
• • e-marketplace (Electronic marketplace, Internet business center)
  This is a site that is a collection of seller companies and buyer companies on the Internet. It is a “B to B” form of transaction in which products are traded on a site. · 1 question
• • Electronic auction (Internet auction)
  This is an auction that is performed over an Internet site. It is a “C to C” form of transaction in which the seller (i.e., individual) exhibits its products on an auction site, and buyers (i.e., individuals) perform bidding, with the person offering the highest price becoming the successful bidder. Another type of auction is a reverse auction, where a buyer indicates the object(s) he/she wants to buy and the purchase conditions, and either an individual or several sellers respond to this demand.

• • Internet banking
  This is a mechanism by which financial trading is performed with a bank by using the Internet, and it is used in account transfers and payment of transaction charges through account transfers. Since a dedicated terminal or dedicated software is not needed as in the electronic banking system, this system is used not only by corporations such as companies, but also by individual consumers, in large numbers. Moreover, net banks with Internet banking as their main component are also seen.
• • EFT (Electronic Fund Transfer)
  This is a mechanism by which funds are transferred (i.e., paid) electronically between banks and between accounts according to instructions from the requesting person. Generally, this method is used for payment between companies.
• • Electronic money
  This refers to money that is exchanged as electronic data instead of conventional money, and is used for payment by an individual consumer. The main electronic money services include the prepaid type known as Edy and the postpaid type known as iD.

• • Magnetic card
  This is a card in which information can be recorded in the magnetic strip of the card. Since there is no mechanism for preventing unauthorized writing/reading, the reliability of this card is low.
• • IC card (Smart card)
  This is a card in which information can be recorded in an IC chip embedded in the card. Since data can be encrypted and access control is possible, this card has a high

level of reliability.

• • RFID (Radio Frequency IDentification)
  This refers to a contactless automatic recognition technology that uses radio waves or electromagnetic waves. Information is exchanged without contact by using an IC chip equipped with an antenna called an IC tag. Since RFID is resistant to dust and can read the recorded information even from outside the package, it is applicable in traceability systems that trace the path from production to distribution of products, product management, and entry and exit control for a building. · 2 questions

• • Internet business
  This is a collective term for business models, including EC, which uses the Internet. There are various business models, including the content model that provides attractive contents and ensures sufficient customers, and the portal model that manages portal sites, such as Yahoo! and Google, which act as entry points on the WWW.
• • SEO (Search Engine Optimization)
  This is a technique or a service by which the website of a company is displayed at the top of the search results when a keyword search is performed using a search engine.
• • Recommendation system
  This is a system that provides a service (i.e., recommendation) and displays the information in which a user may be interested, on the basis of the already registered purchase history of the user on the top page.
• • Long tail
  This is a concept where, by continuing with high-mix low-volume sales, a large profit can be achieved even when the sales quantity of each type of product is small. In certain cases, this indicates that it is impossible to ignore the ratio of the sales total of a product with poor sales in relation to the overall sales.
• • Internet advertising
  This is a collective term for corporate advertising on the Internet. It includes affiliate (i.e., result-reward type advertisement) in which a company advertisement or a link to a website is posted on the web page of an individual and remuneration is paid according to the derived results; opt-in mail advertisement in which e-mails are sent to the persons who have given their consent to receiving · 2 questions

advertisements (i.e., opt-in mails); banner advertisement in which the link to a website is posted on a large portal site; pop-up advertisement that is displayed automatically in a separate window by adware; interstitial advertisement that is displayed on the search result page of a search site; and listing advertisement (i.e., keyword targeted advertisement) that is associated with a search keyword.

• • Escrow service
  This is a service in which a provider serves as a mediator between a seller and a buyer in a C to C form of service, such as an Internet auction.
• • Drop shipping
  This is a sales form in which, upon receiving an order for a product, the operator of a net shop contacts a wholesaler to send the product to the ordering person. This enables the operator of the net shop to perform sales without keeping an inventory of the product, and on the other hand, the wholesaler can assign the sales activity to the net shop.