2 Technological Strategy Management

• • Process innovation
  This refers to the innovation of business processes, such as the product development process, in order to continue with and expand business. · 1 question
• • Product innovation
  This refers to the development of new innovative products to achieve differentiation from other companies. The techniques of product innovation include the concept-oriented technique in which the required technology is derived from a concept, and the technology-oriented technique that utilizes the unique in-house technology (i.e., core technology). · 1 question

1) Survey and analysis of the technology trend/product trend “In what direction and at what speed is technology progressing?” or “In what way does the progress in technology affect the market?” is analyzed and estimated by using the technology portfolio, Delphi method, or such other method, and the core technology is ascertained. Information is also collected on successful cases of technology development and idea creation.

2) Creation of a technology development strategy A technology development strategy is created in consideration of the balance between the two aspects of “What product to research and develop” and “What is the status of the market of the products to be researched and developed?” At this time, if the technologies possessed by a company alone is insufficient, the

strategy is created with a view to technology acquisition that uses external resources.

3) Creation of a technology development plan A technology development plan is created on the basis of the management strategy and technology development strategy, and a road map which has a scientific backing and has reached a consensus, is created as a specific scenario.

4) Implementation The R&D (Research and Development) department takes the lead in performing research and development according to the technology development plan. Evaluation is also performed on the basis of monitoring, side by side.