3-3-3 Social Media

• • SNS (Social Networking Service)
  This is a closed user group service that provides the chance of communicating with friends and of becoming acquainted with new people on a community website for individuals. Currently, it is also being used as a place for companies to exchange

information, or as a place for communication between employees or between the company and its customers. A typical example of an SNS is Facebook which is a service that requires registration with one’s real name.

• • Electronic bulletin board
  This is a website where members can freely post or browse through specific topics on the Internet.
• • Blog (Weblog)
  This is a website for posting information that can be set up easily by an individual on the Internet. It is also often used by companies as a place for reporting activities.
• • Mini-blog
  Although this is a website for posting information similar to a blog, information is posted in the form of short text on a mini-blog. A typical example of a mini-blog is Twitter, where daily tweets are posted.
• • Video sharing system
  This is a website where an individual can create and post a video to be viewed and listened to by an unspecified number of persons. A typical example of a video sharing system is YouTube. There is also a service that is used for the live broadcast of videos in place of text information as found on a mini-blog.
• • Chat
  This is a mechanism by which text information is shared between individuals in real time. Currently, it is being used for conversations between players during online games.
• • CGM (Consumer Generated Media)
  This is a collective term for media (or websites) used to accumulate information created and sent by a consumer in the database, and then post the information. SNS and blogs can also be referred to as consumer generated media. Since it plays the role of grapevine communication by publishing information (e.g., reviews) concerning products and services which is provided by consumers, it is considered to be part of the Share process of the net purchase model, which is referred to as AISAS (Attention, Interest, Search, Action, Share) according to the current marketing strategy. While there is a possibility of a major success from such consumer generated media, it is necessary to note that stealth marketing devised intentionally by a company leads to a major degradation of the image of the company from the viewpoint of morals. · 1 question