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Chapter 2 · Business StrategyPractice
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CONCEPT PRACTICE

Affiliate advertising

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2025 Spring · Subject A · Q55

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Q55. Which of the following corresponds to (5) in the example of a model of an affiliate program that is shown in the Internet advertising? Here, (1) to (5) indicate the order of operations in the model, and (1), (2), (4), and (5) each correspond to one of the options a) to d). Web site operator Product advertising Product sales page Go to the link. Online mall EC site (advertiser) Web site viewer (product buyer) (5) (1) (2) (4) (3) Diagram/table transcription: The original diagram connects the Web site operator and its Product advertising to the Online mall EC site(advertiser) and Product sales page, with a Web site viewer(product buyer) on the right. Step1 goes from operator to advertiser;2 from viewer to advertising;3 follows the link to the sales page;4 goes from viewer to sales page;5 goes from advertiser to operator.

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Source: 2025S_FE-A_Questions.pdf, PDF page 23. ID: 2025S-A-Q055. Explanation written for this textbook.

Original question · Q55
Q55. Which of the following corresponds to (5) in the example of a model of an affiliate program that is shown in the Internet advertising? Here, (1) to (5) indicate the order of operations in the model, and (1), (2), (4), and (5) each correspond to one of the options a) to d). Web site operator Product advertising Product sales page Go to the link. Online mall EC site (advertiser) Web site viewer (product buyer) (5) (1) (2) (4) (3) Diagram/table transcription: The original diagram connects the Web site operator and its Product advertising to the Online mall EC site(advertiser) and Product sales page, with a Web site viewer(product buyer) on the right. Step1 goes from operator to advertiser;2 from viewer to advertising;3 follows the link to the sales page;4 goes from viewer to sales page;5 goes from advertiser to operator.

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