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Contents
Chapter 2 · Business StrategyPractice
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CONCEPT PRACTICE

Mass marketing

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Volume 2 · Chapter 2 · Textbook Exercises · Q6

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Which of the following is a marketing technique of approaching all customers simultaneously by using advertising media, such as television and magazines?

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Source: FE Vol 2.pdf, PDF page 197, textbook p. 193 · Information-technology Promotion Agency, Japan · First Edition: April, 2015. ID: tb-v2-c2-q6. Publisher answer and commentary · private review.

Original question · Q6
Q6 Which of the following is a marketing technique of approaching all customers simultaneously by using advertising media, such as television and magazines? a) Segment marketing b) Test marketing c) Mass marketing d) One-to-one marketing

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