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Chapter 2 · Business StrategyPractice
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CONCEPT PRACTICE

Early adopters

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2024 Autumn · Subject A · Q50

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In innovation theory, consumers are classified into five (5) groups innovators, early adopters, early majority, late majority, and laggards according to the timing of their purchase of a new product. Which of the following is the appropriate explanation of the early adopters?

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Source: 2024A_FE-A_Questions.pdf, PDF page 22. ID: 2024A-A-Q050. Explanation written for this textbook.

Original question · Q50
In innovation theory, consumers are classified into five (5) groups innovators, early adopters, early majority, late majority, and laggards according to the timing of their purchase of a new product. Which of the following is the appropriate explanation of the early adopters?

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