ITPEC Textbook
Reading settings
Theme

Guest settings stay on this device. Sign in to sync reader settings.

Contents
Chapter 2 · Business StrategyPractice
← Return to textbook

CONCEPT PRACTICE

Marketing mix four Ps

1 related verified questions. Take them one at a time.

Filter questions
Question sources

1 of 1 questions match.

Textbook Exercises
0/1 answered

Question 1 of 1

0/1 answered

Volume 2 · Chapter 2 · Textbook Exercises · Q5

Original textbook exercise · Select the image to enlarge
Read the question as text

Which of the following is an explanation of marketing mix?

The original image above preserves the complete textbook wording and layout.

Choose your answer
Choose an option to check your answer.
1 / 1Back to lesson →

Source: FE Vol 2.pdf, PDF page 197, textbook p. 193 · Information-technology Promotion Agency, Japan · First Edition: April, 2015. ID: tb-v2-c2-q5. Publisher answer and commentary · private review.

Original question · Q5
Q5 Which of the following is an explanation of marketing mix? a) It is a purchase model of the customer, and is composed of attention, interest, desire, memory, and action. b) It is a standard for classifying customers, and is composed of the last purchase date, purchase frequency, and total purchase money. c) It is an analysis perspectives of the business environment, and is composed of customer, competitor, and company. d) It is a means of satisfying the market needs, and is composed of product, price, place, and sales promotion.

Scroll horizontally to read the image at full size.

Figure

Open original ↗