CONCEPT PRACTICE

Customer relationship management

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2024 Autumn · Subject A · Q51

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Which of the following is a definition of Customer Relationship Management (CRM)?

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Choose your answerAA framework used to support and integrate processes, people, and information across an organization to provide a unified gateway for information and a knowledge base for employees, partners, and customersBA technology for managing all of a company’s relationships and interactions with customers and potential customers in order to improve business relationshipsCA type of software that organizations use to manage day-to-day business activities such as accounting, procurement, project management, risk management and compliance, and supply chain operationsDThe broad range of activities required to plan, control, and execute a product's flow, from acquiring raw materials and production through distribution to the final customer, in the most streamlined and cost-effective way possible

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Source: 2024A_FE-A_Questions.pdf, PDF page 22. ID: 2024A-A-Q051. Explanation written for this textbook.

2024 Autumn · Subject A · Q51

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